The situation
A small Irish company, OK Welding (Marine) needed partners to
further develop their technology from the development department
to the market place. OK Welding tried to advertise for a partner
and were overwhelmed by the responses from potential partners. They
needed an intermediator to function as a filter for selecting a
preferred partner and to assist with the legal work with the partner
agreement.
The process
IRC Northern Ireland used their IRC bulletin board to facilitate
a partner search and thereafter filter the leads together with their
colleagues at other European IRC centers. They found a promising
lead in the Norwegian company Red Band which had developed a product
called MeasureMate, an unique ultrasonic robotic system for underwater
thickness measurement of vessel hulls, available as a service to
other owners and operators. This complemented OK's technology perfectly.
Along with their colleagues at the SINTEF-hosted IRC in Norway,
the Northern Ireland IRC started coaching the two potential partners
towards a technology agreement.
"It's standard practice, really," says Addidle. "First came the
technology audit - there's no point trying to broker a transnational
technology transfer if the basic technology isn't there. Then came
the meetings between the two firms, and here we were able to help
with travel expenses."
The negotiations went on for six months, but the two companies
finally reached a technical co-operation agreement. Addidle adds
that OK made extensive use of the Northern Ireland IRC guide for
companies considering international agreements. "Far too often,"
he says, "people conducting negotiations believe they have struck
a deal, start to leave the office, and then hear, 'and of course
there's our standard five per cent corporate discount'. The whole
agreement can go out of the window."
The LEDU document, 'Business co-operation and licensing, a step-by-step
guide', is comprehensive. "Effectively, it is a check list for SMEs,
ensuring that nothing is overlooked," Addidle explains. "OK used
it as a reference guide, enabling them to bring their discussions
to fruition."
The outcome
The technology partnering ended successfully. The two partners
have started to look at combining technology. They are already considering
the possibilities offered by OK's water-backed welding in conjunction
with Red Band's robotic sensing technology, and OK's know-how is
now being used on the whole fleet of Red Band's tankers.
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Learning points
Use the expertise in organisation like the Innovation Relay Centers
to help in the:
- Partner search process
- Partner filtering process
- Partner agreement negotiation process
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